WINNERS GALLERY

Lotte World Adventure, Korea’s first and largest indoor theme park since its opening in 1989, is a multi-cultural space offering a wide range of immersive experiences. In recent years, the park has been continuously expanding its business and content portfolio to deliver even more differentiated experiences. Leveraging popular domestic and international intellectual properties (IP) from webtoons, games, animations, and character franchises, Lotte World Adventure has broadening its engagement with visitors by introducing a variety of content including △ seasonal festivals, △ attractions, and △ pop-up stores.

Inside the theme park, guests can enjoy immersive content experiences that expand on existing story universes. Outside the park, the brand continues to connect with customers through various initiatives, enhancing brand satisfaction. Seasonal festivals that blur the line between online and offline experiences are also gaining traction through collaborations with external IPs. Since March, the park has been hosting the spring festival “Pokémon World Adventure: Spring Camp,” in partnership with the popular animation Pokémon. It has also introduced new attractions based on gaming IPs, such as “KartRider Racing World” using KartRider: Drift, and “Battlegrounds World Agent” based on PUBG: Battlegrounds, significantly enhancing the immersive quality of its content.
In the digital space, Lotte World Adventure is also expanding its global reach with educational play content for young children featuring its original characters, Loti Friends.