WINNERS GALLERY

Q1. What kind of brand is Hongcheon Neulpureum Korean Beef?

The use of the brand Hongcheon Neulpureum Korean Beef is allowed through diverse criteria. Hongcheon Neulpureum Korean Beef is produced only by using calves born through artificial insemination using superior sperm for high-quality meat of pure-blooded or higher level cows. Steers are fattened up for over 30 months. Only Class 1 meat or higher among the Korean beef can get the Hongcheon Neulpureum Korean Beef brand.

Hongcheon Neulpureum Korean Beef can be enjoyed by consumers without anxiety as the non-antibiotic livestock certification has been expanded to the breeding step, a world-class livestock hygiene management system is implemented through the manufacturing step, and distribution occurs in a HACCP (Hazard Analysis and Critical Control Point) workplace, satisfying international hygiene management standards. Neulpureum Korean Beef advanced to its present status along with the members of the Hongcheon Livestock Cooperatives Federation, which was established about 50 years ago.

Q2. What differentiates Hongcheon Neulpureum Korean Beef from other brands?

The most significant difference is alcohol fermentation for the feed, for which Hongcheon-gun and the livestock cooperatives acquired a patent for. Alcohol fermentation of the feed was developed jointly by Hongcheon-gun, farmers and Gangwon National University in 1996. Brewers grain, corn, syrup, special enzyme, and growth regulators are added and kept for anaerobic fermentation for 48 to 72 hours (after-ripening) for optimizing the quality of Korean beef.

Alcohol fermentation improves the palatability for steers and the meat quality. Feeding efficiency is improved by the increase of feed intake. Meat quality and flavor are enhanced by increasing oleic acid. The high ratio of unsaturated fatty acids in the blood increases the marbling index and differentiates Hongcheon Neulpureum Korean Beef from other Korean beef.

Q3. What is the relationship between the local features of Hongcheon and the brand?

The clean and clear Hongcheon River and exuberant forests account for a significant area of Hongcheon-gun, Gangwondo, a hilly and mountainous area in the middle of the Taebaek Mountain Range as the image ‘Neulpureum’ (always green) indicates. Hongcheong-gun has fresh air and magnificent nature. The 9 Scenic Views of Hongcheon are marvelous attractions for tourists. Such nature and environment are the elements enabling high quality Korean beef.