WINNERS GALLERY

Cuckoo, a leading home appliance company, has enhanced its market presence with a diverse product lineup that spans from kitchen appliances to lifestyle electronics, built on 47 years of accumulated technological expertise.

Cuckoo offers a wide range of products, including rice cookers, water purifiers, induction cookers, vacuum cleaners (including robot vacuums), air purifiers, food waste disposers, Kimchi refrigerators, and freezers, powered by its three core technologies: △heating, △freezing & ice-making, and △heat exchange.

In particular, Cuckoo has been focusing on development of new products tailored to distribution channels and consumer needs with a sense of mission ‘defend the local home appliance ecosystem responding to the market expansion of Chinese appliance brands in Korea. In line with this strategy, last year the company introduced freezers and Kimchi refrigerators for the first time, expanding its product offerings.

Under its “Gourmet Home Appliances” strategy, Cuckoo is strengthening its product lineup optimized to the entire food process, including △freezers and kimchi refrigerators(storage), △rice cookers, air fryers, microwaves, and blenders(cooking), and △dishwashers and food waste disposers(treatment). Cuckoo’s products, which combine excellent quality and practicality, cater to a wide range of markets, from the premium segment to more affordable price points.

In addition, Cuckoo continues to introduce lifestyle-enhancing products such as water purifiers, ice makers, air purifiers, mattresses, and massage chairs, helping improve the quality of life for its consumers. Moving forward, the company plans to accelerate the development of new products tailored to various distribution channels and market needs.