Chungcheongbuk-do’s initiative “Working Bappeo”, a senior-community symbiosis project and the first of its kind in Korea, is evolving beyond a simple welfare policy to become a recognized social brand.

Jincheon in Chungcheongbuk-do has been gaining attention as a “convergent premium region” due to its remarkable achievements in the fields of culture, tourism, and sports. In the cultural sector, Jincheon opened Korea’s first-ever multi-functional story content complex, the K-Story Creation Cluster, which integrates writing, accommodation and education functions in June 2024. This facility provides creators with a creative environment and positioning itself as a central hub for Hallyu content.

Cheongju City is making strides toward becoming “the most business-friendly city in Korea” by providing comprehensive support including △funding and market expansion support, △business support task forces, and △nurturing innovative future-growth industries.

Seegene Medical Foundation, a specialized medical institution for disease testing, is continuously innovating under the mission of ‘enhancing human health and happiness’. It has established the Smart Lab, equipped with the largest automated testing system in Korea, and has developed next-generation diagnostic testing systems based on Artificial Intelligence (AI) technology for application in the testing sector.

Yes24 (yes24.com) started as the first Internet bookstore in Korea in 1998. With a commitment to continuously strive for customer satisfaction, it has maintained its position as the top online bookstore for 25 years.

Together, produced by Binggrae, is Korea’s first authentic ice cream brand, launched in 1974. Binggrae, which began its dairy business in 1972, set out to develop a premium ice cream made with fresh milk instead of powdered milk.

LOTTE HIMART is evolving into a home and Lifestyle Retailer for consumers seeking everything from premium home appliances to convenience systems for a better quality of life.

Hyundai Duty Free has been awarded the top prize in the duty-free category at the 2025 16th Korea National Brand Awards (NYF K-NBA). The company is leading industry trends by introducing differentiated customer services previously unseen in the duty-free sector.

Completed in 2004, Christian Memorial Park was established to promote Christian-style burial culture and actively support land-use efficiency policies.

Since its launch in March 2019, HiteJinro’s TERRA has recorded the fastest initial sales growth among domestic beer brands. Despite the challenges of the COVID-19 pandemic, TERRA has maintained an impressive five-year average annual growth rate of 17%.

The Korea Agro-Fisheries & Food Trade Corporation (aT) has become the first public institution to win the ESG Management award in the public sector for two consecutive years at the 2025 16th Korea National Brand Awards (NYF K-NBA).

Seoul Business Agency(SBA), Seoul’s leading support organization for small and medium-sized enterprises(SMEs) celebrates its 27th anniversary this year.

Kyungbok University recorded an employment rate of 80.6% according to the 2024 University Information Disclosure (as of December 31, 2023) released by the Ministry of Education, ranking first nationwide among all general and vocational universities with over 2,000 graduates.

LG Electronics applied the clean case completing antibacterial treatment at the back of the heat exchanger where lots of moisture is formed.

To commemorate its 60^th anniversary, Samyang Foods has completely revamped the taste and design of both Samyang Ramen and Samyang Ramen Spicy flavors.

Dongwon F&B is a comprehensive food company that has been responsible for the nation’s dining tables with a wide range of products, including Korea’s first tuna can, ‘Dongwon Tuna’, processed seafood, canned ham, frozen and refrigerated foods, dairy products, functional health supplements, and home meal replacements (HMR).

Daesang’s flagship food brands, Jongga and Chungjungone, were named No. 1 in the Kimchi and Food Co-Brand categories, respectively, at the 2025 16th Korea National Brand Awards (NYF K-NBA), earning dual honors for the second consecutive year.

Lotte World Adventure, Korea’s first and largest indoor theme park since its opening in 1989, is a multi-cultural space offering a wide range of immersive experiences. In recent years, the park has been continuously expanding its business and content portfolio to deliver even more differentiated experiences.

DB Insurance has been ranked first in the Non-Life Insurance category at the 2025 16th National Brand Awards of Korea (NYF K-NBA), marking its fifth consecutive year as the leader in the National Brand Competitiveness Index (NCI).

SK Securities ranked first in the National Brand Competitiveness Index (NCI) in the ESG Management (Responsible Management) category at the 2025 16th National Brand Awards of Korea (NYF K-NBA), marking its third consecutive win. The New York Festival’s National Brand Awards honor the most competitive brands in Korea, recognized as national assets.

Kia Members has been awarded the top prize for 14 consecutive years in the 2025 16th Korea National Brand Awards (NYF K-NBA) in the automotive membership service category, making it the longest-running winner in the membership sector in the industry.

Incheon’s tap water brand, ‘Incheon Sky Water,’ has been awarded the grand prize for two consecutive years in the tap water brand category at the 15th National Brand Awards of Korea. In 2022, Incheon citizens participated in a public contest to name the water brand to convey the idea of reliable, safe, and healthy tap water, eventually choosing ‘Incheon Sky Water,’ which means clean water bestowed by the sky of Incheon, a leading international city with its own international airport.

Yes24 (yes24.com) started as the first Internet bookstore in Korea in 1998. With a commitment to continuously strive for customer satisfaction, it has maintained its position as the top online bookstore for 25 years. Now, it aims to transform into a ‘culture content platform’ that inspires life from the leading position as a domestic online bookstore.

Global restaurant franchise Genesis BBQ Group (“BBQ”) is experiencing explosive growth in the U.S. market. As of 2023, BBQ operates over 150 stores in 22 states and plans to expand to over 200 stores within the year.

Hyundai Livart leads the domestic premium furniture market with creative designs, top-notch materials, and technology. Departing from the conventional and uniform designs in the domestic furniture market, Hyundai Livart has focused on differentiation as the core design direction.

‘Ilmu’ of the Seoul Metropolitan Dance Company is a contemporary reinterpretation of the royal ancestral ritual music in the Jongmyo Shrine (Jongmyo Jeryeak), which is designated as the first National Intangible Cultural Heritage and UNESCO Intangible Cultural Heritage of Humanity. This large-scale ensemble dance performed by over 50 dancers has been receiving acclaim by highlighting the motion in stillness, the unique feature of Korean dance.

The Jeju tangerine brand, ‘Gyullojangsaeng,’ created by the Jeju National Agricultural Cooperative Federation and the Jeju Tangerine Association, won the prize in the 15th National Brand Awards. With this, Gyullojangsaeng has received the honor for 13 consecutive years, since 2012.

At the 15^th National Brand Awards of Korea, Uljin Snow Crab (County Mayor Son Byeong-bok) was selected as the winner for the 8^th consecutive year in the crab category. Uljin Snow Crab inhabits ultra-fine mud areas at depths ranging from 200 to 400 meters around Wangdolcho, Uljin, which has the perfect marine environment where cold and warm currents meet. Unlike crabs from other regions, Uljin Snow Crab is distinguished by its strong sweetness and intense aroma, garnering significant love from consumers.

Lotte World, celebrating its 35^th anniversary since opening in 1989, stands as Korea’s premier comprehensive entertainment company. Alongside its Water Park and Aquarium greeting their 10^th anniversary this year, Seoul Sky and Adventure Busan, Lotte World keeps successfully operating adventure facilities. Lotte World realized its vision of ‘global entertainment’ by opening Lotte World Aquarium in Hanoi, Vietnam last August.

The Christian Memorial Park actively participates in establishing Christian burial culture and contributes to the nation’s land efficiency policy. Since its inauguration in 2004, the Christian Memorial Park has expanded significantly, with the consecration of over 4,000 burial tablets in November 2009 and the addition of 15,000 more in August 2016 through the expansion of Victory Hall. With 10 memorial halls, burial tablets, family graves, and a memorial garden, it solidifies its position as Korea’s representative memorial park, accommodating a total of 39,122 burial tablets.