The Jeju tangerine brand, ‘Gyullojangsaeng,’ created by the Jeju National Agricultural Cooperative Federation and the Jeju Tangerine Association, won the prize in the 15th National Brand Awards. With this, Gyullojangsaeng has received the honor for 13 consecutive years, since 2012.
KB Financial Group strives to practice mutual prosperity and fulfill its social responsibilities. The group aims to support small business owners, and small to medium-sized enterprises to enhance their competitiveness and facilitate growth. Through this, KB Financial Group promotes the self-reliance and growth of local communities and pursues the development of economic ecosystems connected to local communities.
At the 15th National Brand Awards of Korea, Uljin Snow Crab (County Mayor Son Byeong-bok) was selected as the winner for the 8th consecutive year in the crab category. Uljin Snow Crab inhabits ultra-fine mud areas at depths ranging from 200 to 400 meters around Wangdolcho, Uljin, which has the perfect marine environment where cold and warm currents meet. Unlike crabs from other regions, Uljin Snow Crab is distinguished by its strong sweetness and intense aroma, garnering significant love from consumers.
Yongin Special City, the hub city of the semiconductor industry in Korea (Mayor Lee Sang-il), has been selected as the winner in the semiconductor industry-leading city category in the 15th Korea National Brand Awards. Yongin scored the highest in brand awareness among local authorities in Korea in the semiconductor industry-leading city category in the National Brand Competitiveness Index. This is attributed to the fruition of the efforts made by Mayor Lee Sang-il since his inauguration, focusing on the establishment of the semiconductor industry ecosystem. Mayor Lee achieved positive results in △ attraction of national industrial complexes, △ formation of hinterland cities and △ attraction of corporate investment, which are the basis for the ‘establishment of the semiconductor industry ecosystem.’
Lotte World, celebrating its 35th anniversary since opening in 1989, stands as Korea’s premier comprehensive entertainment company. Alongside its Water Park and Aquarium greeting their 10th anniversary this year, Seoul Sky and Adventure Busan, Lotte World keeps successfully operating adventure facilities. Lotte World realized its vision of ‘global entertainment’ by opening Lotte World Aquarium in Hanoi, Vietnam last August.
Kyunghee Cyber University(President Byun Chang-gu) was established in 2001 as the first cyber university in Korea. It has garnered high praise from various external institutions for providing excellent learning environments and methods. Additionally, it is recognized for its expertise in the field of online education.
The Christian Memorial Park actively participates in establishing Christian burial culture and contributes to the nation’s land efficiency policy. Since its inauguration in 2004, the Christian Memorial Park has expanded significantly, with the consecration of over 4,000 burial tablets in November 2009 and the addition of 15,000 more in August 2016 through the expansion of Victory Hall. With 10 memorial halls, burial tablets, family graves, and a memorial garden, it solidifies its position as Korea’s representative memorial park, accommodating a total of 39,122 burial tablets.
As Jincheon County marks the second year of implementing ESG governance, it has expanded and revised its ‘Jincheon-style ESG Double-Up’ initiative from 84 to 104 subprojects. ESG stands for Environment, Social, and Governance, representing a global management trend that evaluates non-financial factors impacting organizational value and sustainability from a long-term perspective.
Seegene Medical Foundation, a specialized medical institution for disease testing, is continuously innovating under the mission of ‘enhancing human health and happiness’. It has established the Smart Lab, equipped with the largest automated testing system in Korea, and has developed next-generation diagnostic testing systems based on Artificial Intelligence (AI) technology for application in the testing sector.
Siwon School has won the grand prize in the Foreign Language Education category in the 15th Korea National Brand Awards for the 10th consecutive year. Siwon School develops and offers optimal foreign language learning content tailored to learners’ levels and ages. By providing such convenient content, its efforts have been recognized. Being selected for the grand prize attests to this achievement.
With the full revision of the Local Autonomy Act implemented, ‘Suwon Special City’ was launched on January 13, 2022. In accordance with this, Suwon embarked on developing a new City Identity (CI). From the early stages, Suwon gathered citizen opinions through public hearings and online surveys. In addition to this, experts were consulted to intensively discuss and deliberate design concepts.
Seoul National University Hospital Gangnam Center (“Gangnam Center”) has won the grand prize in the Healthcare System category at the 15th Korea National Brand Awards for the 11th consecutive year. Gangnam Center received high praise for △ patient-centered screening service and △ leading trends in future-oriented healthcare services utilizing information and communication technology.
Goesan County won the top prize in the eco-friendly organic farming city category for the 12th consecutive year and the chili pepper brand category for two consecutive years in the 15th Korea National Brand Awards.
Incheon National University (President Jong-Tae Park) has won the top prize in the National Public University category for three consecutive years at the ‘2024 Korea National Brand Awards’, following its victories in 2022 and 2023. The ‘Korea National Brand Awards’ is hosted by one of the world’s top three advertising festivals, the New York Festivals, and is sponsored by Chosun Ilbo. It annually selects and announces the leading brands in various fields representing Korea based on the National Brand Competitiveness Index.
Dongwon F&B’s premium dairy brand ‘Denmark’ was established through a joint venture between Korea and Denmark in 1985 to contribute to the development of Korea’s dairy industry and provide high-quality dairy products. Made in the style of Denmark, a leading dairy nation, products are fresher and healthier.
Since its establishment in 1969, NH Investment & Securities has grown alongside its customers for over 50 years. By prioritizing customer values and practicing customer-centric management, it has solidified its position as Korea’s leading comprehensive financial investment company with outstanding competitiveness across all business sectors. Furthermore, it continues to flexibly adapt to the rapidly changing financial environment, building differentiated services, and a comprehensive portfolio. Throughout this journey, NH Investment & Securities strives to maintain customer choice and trust, positively impacting stakeholders.
Jongga, the first packaged Kimchi brand in Korea, has established itself not only domestically but also as a leading Kimchi brand overseas. In the 1980s, ahead of the 1988 Seoul Olympics, the Korean government aimed to promote Kimchi. Renowned Kimchi artisans, including the Intangible Cultural Heritage No. 38 and inheritor of Joseon royal cuisine, the late Hwang Hye-sung, gathered to create standardized recipes. The brand name ‘Jonggajip’ was chosen to signify the standardization of the traditional taste passed down through generations. In October 2022, Jonggajip unveiled a new brand identity as ‘Jongga’ and declared its leap into a global brand.
Cheongju is a business-friendly city where large and small enterprises coexist. It has established a foundation for ‘food for the next 100 years’ by attracting promising companies in strategic industries such as semiconductors, secondary batteries, and biotechnology. Additionally, Cheongju is centrally located in the transportation network of Korea, with access within two hours from anywhere in Korea, thanks to KTX Osong Station and Cheongju International Airport.
Hite Jinro first launched Chamisul in October 1998. Within just two years of its release, Chamisul achieved over 50% market share in the domestic soju market, ushering in a new era. The cumulative sales of Chamisul have reached approximately 39 billion bottles, an amount that could make over 10 round trips to the moon or circle the Earth 200 times.
ECPlaza is a specialized trade platform company that conducts online promotion for domestic and foreign exporters, as well as the discovery of overseas buyers. Since developing the first domestic global trade B2B (business-to-business) in Korea in 1996, ECPlaza.net has been in operation for 26 years. Over the past 22 years, it has accumulated a vast database of domestic and international member companies and overseas buyer data, providing excellent online trade solutions.
Yeosu boasts outstanding natural landscapes such as Hallyeohaesang National Park and Dadohaehaesang National Park. It is known as the ‘City of Romance and Healing,’ with its pristine waters along the southern coast, including 365 jewel-like islands and a mild climate throughout the year.
‘Dawn 808’ by Grammy Co., Ltd., the invention patent company (Chairman Nam Jong-hyun), is the first natural tea for hangover relief in the world. Since its launch in 1998, it has been the number one hangover relief brand, contributing to fostering the healthy drinking culture of ‘Happy Homes, Healthy Me.’
The flagship line of Goongbe, ‘Pri-mmune’, nurtures the inherent strength of baby skin. It contains Goongbe’s patented ingredient, ‘Royal Oji Complex’, along with essential components for baby skin, such as ceramides, amino acids, and polyphenols. Effectively reinforcing the barrier of baby skin, which is 30% thinner than adults, it offers outstanding moisturizing and soothing effects.
Last month, DB Insurance (represented by Jeong Jong-pyo) saw an upgrade in its credit rating from the world’s largest credit rating agency, S&P (Standard & Poor’s). The rating was raised from A (Stable) to A+ (Stable), the first upgrade since 2018.
Walkerhill Hotel & Resort (“Walkerhill”) has been recognized as the best hotel in Korea offering a trendy urban lifestyle and diverse experiences in leisure and culture. Walkerhill was selected as the winner in the hotel & resort category at the 15th Korea National Brand Awards. This achievement marks eight consecutive years of being ranked number one, since 2017. Walkerhill has been highly praised for providing not only diverse experiences beyond hotel stays but also for delivering the utmost satisfaction to its guests.
Dongwon F&B is a leading comprehensive food company in Korea, launching a variety of food products, including the first canned tuna in Korea, ‘Dongwon Tuna,’ as well as △seafood processed foods, △canned ham, △frozen and refrigerated foods, △dairy processed foods, △health functional foods, and △home meal replacements (HMR).
SK Securities was selected as the winner in the ESG Management category of the 15th Korea National Brand Awards.
The Korea National Brand Awards, now in its 15th year, is an internationally recognized ceremony that shares the achievements of brands that hold the highest value and respect as national assets and honors their outstanding reputation on a global scale. SK Securities has proudly received the ESG Management award for the second consecutive year.
LG Uplus provides various home services based on the Internet, including △Internet TV ‘U+tv next’ and △an IoT (Internet of Things) service, U+Smart Home equipped with Artificial Intelligence (AI) technology. Last August, U+tv next significantly improved the convenience of content viewing. In addition to real-time broadcast content provided by previous U+tv, customers can conveniently watch personalized video-on-demand (VOD) and video streaming services (OTT) tailored to their profiles in one place.
Terra achieved the fastest early period sales rate among beer brands, surpassing ‘1 million boxes sold’ just 39 days after its release in March 2019. Since then, Terra has continued its rise with a record average annual growth rate of 17% over the past 5 years.
Chungbuk is the new name of Chungcheongbuk-do, ‘Chungbuk, Stand at the Heart of Korea,’ won the Grand Prize in the Brand Slogan category at the 15th Korea National Brand Awards. The committee highly appreciated Chungbuk’s brand slogan for its active communication with citizens. In fact, over 3,000 citizens participated in the brand slogan contest held in April last year. The design was also completed with the input from citizens, including ideas from the ‘Youth Brand Participation Team,’ composed of students from 11 design departments in the universities in Chungbuk, and through the Korea Design Competition.
On the occasion of its 30th anniversary, Kyungbok University declared Vision 2030, ‘Cultivating Talents, Training Champions!’ With this, the university presented its development strategies; △ completing a digital transformation as the university’s digital strategy, △constructing tailored services from a student success perspective as the student success strategy, △strengthening the brand through global network activities as the internal and external expansion and sharing strategy, and △ensuring sustainability through ESG management.
The Seoul Business Agency (Representative Director: Kim Hyunwoo) is a small and medium enterprise support institution dedicated to fostering beauty, content, and innovation SMEs (Small and Medium Enterprises) and activating the startup ecosystem in Seoul. For the past 26 years, since its establishment, it has been expanding the startup ecosystem through public-private partnerships in technology, content, beauty, and other areas, supporting SME’s growth into global companies as well as nurturing outstanding SMEs and corporate talents in Seoul.
Cookcell offers hybrid kitchenware such as △frying pans, △woks, and △pots that combine stainless steel and coating. Its competitive edge lies in patented technology recognized in Korea, Germany, China, and elsewhere. All products feature a robust structure comprising a triple-layered stainless steel body. Utilizing hexagonal dot embossing technology, the coating is filled within the dotted hexagonal pattern of the inner surface, minimizing contact area with food to enhance cooking efficiency and prevent food from sticking. Moreover, it uses coating materials compliant with the U.S. FDA (Food and Drug Administration) standards for safer usage. With Black Cube’s exclusive patented technology, the coating withstands strong friction, making cleaning easier and extending the product’s lifespan.
Kia Members is the membership brand initiated by Kia in 2006, marking the industry’s first membership brand. With △the launch of ‘Kia EV Members’ in 2021 and △’Kia EV Members Taxi’ in 2022, it provides tailored membership services for electric vehicle owners.
The collaborative brand ‘Goodtrae’ was developed in 2003 to adapt to the rapidly changing market environment and to embody the desires of the residents of Buyeo County, Chungcheongnam-do. The use of the brand ‘Goodtrae’ has been granted to companies that have passed rigorous evaluation criteria, including △farming experience, △internal quality control, △production facilities, △distribution status, and △external credibility every two years. So far, a total of 694 organizations have been authorized to use the brand and are actively sharing its value.
On the occasion of its 30th anniversary, Kyungbok University declared Vision 2030, ‘Cultivating Talents, Training Champions!’ With this, the university presented its development strategies; △ completing a digital transformation as the university’s digital strategy, △constructing tailored services from a student success perspective as the student success strategy, △strengthening the brand through global network activities as the internal and external expansion and sharing strategy, and △ensuring sustainability through ESG management.
President Jongtae Park of Incheon National University has been dynamically finding the agenda for the further advancement of the local community and the country and contributing to creating socially shared values since his appointment as the President of Incheon National University on May 10, 2021.
President Hosang Ahn of the Sejong Center for the Performing Arts is the professional arts manager recr eating traditional Korean performances, including traditional Korean opera, dance, music, and content favored by every generation. President Hosang Ahn of the Sejong Center for the Performing Arts worked as the Director of the Performance Project Bureau and the Arts Project Bureau in the Seoul Arts Center, CEO of Seoul Foundation for Arts and Culture, and the CEO of National Theater of Korea. Since his appointment as the President of the Sejong Center for the Performing Arts in 2021, President Ahn set the main goal of, ‘conversion to production theater’ and has been endeavoring to develop the culture and arts of Korea, including enhancing the capability of art troupes affiliated with the Sejong Center for the Performing Arts. When he was the CEO of National Theater of Korea, he introduced a ‘seasonal repertoire system’ for good performing arts of the affiliated troupes for the first time in Korea. The seasonal repertoires continue to sellout.
Walkerhill Hotel & Resort has been playing the roles as the hotel industry leader in Korea, presenting the best experience, embracing all fields of lifestyle, including relaxation, leisure, culture, and food. Since its opening in 1963, Walkerhill Hotel & Resort has provided the extraordinary experience for customers, including ▲ diverse relaxation and culture in nature in downtown and ▲ a differentiated space for business.
La Bella Opera Company is the private opera company founded on May 1, 2007 with the motto ‘impressive performance’. La Bella Opera Company verified its brand dignity by receiving the prize three times from 2018 and 2020.
Danyang Garlic is the specialty protected with its geographical name by the Agricultural Products Quality Control Act, being designated as Korea Geographical Indication No. 29 of the Ministry of Agriculture, Food and Rural Affairs in 2007.
Hansamin is the representative brand of NH Red Ginseng. NH Red Ginseng was founded with 100% Korean capital of the National Agricultural Cooperative Federation in 2002. NH Red Ginseng takes care of public health and increase of ginseng farmers’ income.
As being selected by the K-NBA, LG Electronics announced the launch of new the air conditioner, ‘LG WHISEN Object Collection Tower 2023’. The new air conditioner is highlighted an auto-cleaning control function. The ‘Pet Care Mode’ makes it easier to use the air conditioner.
Cucheon, the premium home appliance brand, has been advancing with the technology and knowhow accumulated for about 40 years under its management philosophy ‘top priority on customers’ satisfaction’. The driving force providing the best products and service for consumers is guided by management philosophies, including customer-oriented management, smart management and communicating management. Under those management philosophies, Cuchen has been presenting cookers, microwave ovens, and small home appliances with a variety of functions and designs.
Korea is called the ‘Republic of Coffee’. As the coffee consumption rate is high, the ‘cost-effective coffee’ market is gaining popularity among consumers. Compose Coffee is selected as the best brand of Korea, as well as the representative coffee house of Korea by offering quality taste at a reasonable price to cope with the market trend. Founded in 2014, Compose Coffee has been rapidly growing, opening about 600 shops last year.
U Nine Change is NGO for international rescue. The name U Nine Change means finding the rights for ‘9 kinds of happiness’ on the basis of fairness and transparency. U Nine Change helps needy children in Korea and abroad with medical service and education. Activists include experts in diverse fields, including doctors and producers. The activists aim to find the rights to be happy for all children in the world. Activists endeavor to treat and prevent diseases of children suffering from poverty and unequality in the world.
Lotte Duty Free Shop is the entertainment marketing leader combining tourism and entertainment. Lotte Duty Free Shop has been producing and presenting K-contents, including K-pop and concerts, web dramas, and fan meetings with K-drama starts since 2004. Moreover, Lotte Duty Free Shop contributed to attracting tourists by employing the most popular artists as exclusive advertising models. Lotte Duty Free Shop also contributed of activating the tourism industry of Korea, including shopping and accommodations, as well as improved foreigners’ awareness of Korea and the position of Korea.
K-NBA selects the most competitive and best brands representing Korea. Consumers directly evaluate the brands in the aspects of ▲brand awareness, ▲ representativeness, ▲ satisfaction, ▲ loyalty and ▲ global competitiveness. K-NBA is presented to the best brands per category representing industry, city, policy, agricultural food, and culture of Korea.
Geochang Yugi, continuing its business over four generations for about 100 years from 1923 was recognized – in K-NBA. K-NBA is one of World Top 3 Advertising Festivals, held by New York Festivals and selects and awards the most valuable and competitive national brand of Korea using the NCI (National Competitiveness Index).
Gang Wonder Mall has received the prize for three consecutive years with the highest score in consumers’ awareness, representativeness, and satisfaction. Gang Wonder Mall is increasing consumers’ reliability and awareness by systematically supplying a variety of agricultural and marine specialties and products of Gangwon-do. Gang Wonder Mall, the representative shopping mall of Gangwon-do, sells a wide range of products, including about 19,500 agricultural, livestock, and forest products from about 900 small and medium enterprises in Gangwon-do.
Hongcheon, Gangwon-do is selected as the optimum place for growing Korean cows, where clean nature is alive. ‘Hongcheon Neulpuruem Korean Beef’ produced in Hongcheon, the clean region with superb nature, is famous as a safe food.
Jincheon-gun, Chungcheongbuk-do has emerged as a business-friendly city with competitiveness by attracting good enterprises and increasing employment and population.
ECPlaza, the first B2B global trading platform in Korea, established in 1996, extensively supports the entire process of ▲export marketing among enterprises and ▲ online export marketing, including finding global buyers and promotion for domestic and foreign enterprises to effectively and competitively export goods.
Specialized in automobiles, Ajou Motor College is a small college with less than 1,000 students. However, Ajou Motor College has been strongly influencing the automobile industry by concentrating only on one field, automobiles, for a long time. In particular, Ajou Motor College is proud of the best infrastructure and automobile technology education in Korea, increasing the satisfaction of students through special education programs. Moreover, Ajou Motor college provides the best learning environment for students by continuing investment on the basis of the stable finance.
Founded in 2009, Nobless Suyeon is achieving a high marriage rate by successfully arranging marriages of men of property, the upper class in a society, CEOs and professionals through unique and specialized service and systematic management system.
yes2424 acquired KS certification for moving service for the first time in Korea. yes2424 comprises teams with a team leader and team members (2 Yes men, one aid), the moving specialists and provides the packing and moving service using a 5t vehicle (one vehicle). Booking, ordering, estimating, and contracting are processed by calling (1577-2424) or on its website (yes2424.com) in real time 24 hours a day. The unique feature of yes2424 is the disclosure of basic rate for moving services on the website as a direct moving service without a brokerage fee.
Haenam-gun, the representative producing district, produces autumn and winter cabbages on the area of about 4,782 ha every year. In particular, Haenam Korean Cabbage accounts for about 80% of the national yield of winter Korean cabbage. Haenam-gun started farming Korean cabbage, in the 1990s because the outdoor ground of Haenam-gun does not freeze, even in winter, which is perfect for growing Korean cabbage in the snowy winter. Quality ‘Korean cabbage from Haenam’ makes the producing district itself the brand.
Incheon Waterworks Headquarter was selected as the new name of tap water through a public contest in October 2021 with the ambition to ‘produce healthy and clean tap water with citizens’. Brand identity (BI) production and selection was also determined through the preference survey with citizens and the brand declaration ceremony was held in March 2022.
K-NBA is the awarding ceremony jointly held by New York Festivals, one of World Top 3 Advertising Festivals, and the Korean Steering Committee of K-NBA. K-NBA selects and announces the most valuable and competitive national brands of Korea as national assets. K-NBA selects and awards the representative brands of Korea through direct evaluation by consumers on the basis of multilateral evaluation items, including awareness, representativeness, satisfaction, loyalty, and global competitiveness of brands. Siwon School acquired the highest scores in all evaluation items in recognition of its contribution to developing and serving optimum foreign language study content in consideration of levels and ages of foreign language learners.
K-NBA is the awarding ceremony jointly held by New York Festivals, one of World Top 3 Advertising Festivals, and the Korean Steering Committee of K-NBA. K-NBA selects and announces the most valuable and competitive national brands of Korea as national assets. K-NBA selects and awards the representative brands of Korea through direct evaluation by consumers on the basis of multilateral evaluation items, including awareness, representativeness, satisfaction, loyalty, and global competitiveness. Gangnam Center showed off overwhelming brand awareness and reliability with high scores on all items.