WINNERS GALLERY

Jeonghyeon Park, the governor of Buyeo, activated online sales and promoted the supply of Goodtrae agricultural products in stores by executing business agreements to distribute and promote the consumption of Goodtrae agricultural products with distributors, including Coupang, Homeplus, and the Daejeon Branch of Korea Agricultural Cooperative Marketing Inc. These aggreements have enhanced the awareness on Goodtrae agricultural products and expanded sale channels since his inauguration as the 38th Buyeo governor in 2018. Moreover, the governor executed an agreement with Ministry of National Defense to supply Goodtrae chestnuts, ranked top in production amount globally, to the army.
Moreover, the governor significantly contributed to achieving KRW 250 Billion of sales of the Goodtrae brand last year, despite the COVID-19 pandemic by securing the consumers’ confidence through strict quality management efforts, including brand marketing customized for a variety of consumption environments and approval of use of Goodtrae trademark only for manufacturers which pass a strict examination.