WINNERS GALLERY

Namdo Mall, the official online shopping mall of Jeollanam-do Province, has been selected as the top brand in the agricultural and specialty products category at the 2025 16th Korea National Brand Awards (NYF K-NBA).

Established in December 2022 as a foundation funded by Jeollanam-do, Namdo Mall has, in just over two years, grown into a public, comprehensive distribution platform that contributes to increasing the income of farmers, fishers, and small business owners. It is now recognized as a leading example of a virtuous-cycle distribution ecosystem among online platforms operated by local governments. As of the end of 2023, 2,061 vendors had joined the platform, with 910,000 registered members and an annual sales volume reaching KRW 48.9 billion.

During the 2025 Lunar New Year special promotion, Namdo Mall received a strong positive response from consumers by offering discounts of up to 50% through collaboration with municipalities and relevant organizations. Namdo Mall also demonstrated its competitiveness by being the only local government-operated shopping mall selected for public projects by the Ministry of Oceans and Fisheries and for the Local Products section by the Ministry of SMEs and Startups. The KRW 650 million in national funding secured through these projects will be used to support participating vendors and small business owners.