WINNERS GALLERY

Sunplus is Korea’s only nationwide joint fruit brand, developed in 2003 by the Korea Fruit Agricultural Cooperatives Association. It was developed to create a domestic fruit brand capable of competing with global leaders. It is a collaborative initiative involving 19 local fruit cooperatives and over 50 specialized fruit distribution centers across the country. Sunplus is a premium fruit brand that is operated through strict internal selection standards and on-site guidance provided to farms by an eco-friendly technology support team. To supply safe, high-quality Korean fruits to consumers, the brand maintains a rigorous and systematic quality control system. Its differentiated product planning capability is at the core of its brand competitiveness. In addition to being available in high-end department stores, the brand has been actively expanding its online sales channels and platform-based distribution networks in response to the evolving retail landscape. These efforts are credited with leading to Sunplus’s achievement of winning the 2025 Korea National Brand Award.

Looking ahead, Sunplus aims to further strengthen its production and supply systems for high-quality, safe fruits, solidifying its position as Korea’s leading fruit brand. It also plans to enhance collaboration with industries to improve the competitiveness of the domestic fruit industry and modernize distribution in line with the globalization of the agricultural market