WINNERS GALLERY

For over 40 years, Cuchen (CEO Park Jae-soon) has been presenting premium home appliances with both functionality and design, leveraging expertise accumulated over the years. Particularly renowned as a leading brand in the rice cooker market in Korea, Cuchen has expanded the horizons of the market by incorporating innovative technology and trendy designs tailored to customer lifestyles.

In response to the rapidly increasing interest in health due to the COVID-19 pandemic in 2021, Cuchen released the ‘121 Rice Cooker,’ equipped with the first 2.1 ultra-high pressure technology in Korea. The ‘121 Rice Cooker’ elevates the cooking temperature to 121 degrees Celsius, allowing for the preparation of soft-textured grain rice without the need for pre-soaking. Last year, Cuchen also launched the ‘Brain Rice Cooker,’ which offers customized cooking functions based on the variety of rice or grains used. Featuring algorithms tailored to 10 representative rice varieties and functional grains such as Shindongjin, Saecheongmu, Samgwang, Ilpumbyeo, Chindeul, Yeonghojinmi, Saeilmi, Chamdrim, Odaemi, and Alchanmi, it delivers even more perfect rice flavors.

Cuchen presents rice cookers not merely as a household appliance but as objects that elevate kitchen dignity. The design of the ‘Brain Rice Cooker’ emphasizes harmony with space, drawing inspiration from pebbles. It has been recognized for its value and has received various awards, such as △the 2023 Good Design Award, △2023 Pin-up Design Award, and △2024 iF Design Award. Moreover, its advertisement featuring the ‘Figure Queen’ Kim Yuna won the ‘2024 Consumer’s Choice Good Advertisement Award.

In the future, Cuchen plans to continue its focus on understanding what customers need the most, continuing technological development and marketing activities. Despite challenges such as the increase in dining out and decrease in rice consumption, Cuchen aims to deliver the value of a warm meal and contribute to improving national health.