WINNERS GALLERY

Hite Jinro first launched Chamisul in October 1998. Within just two years of its release, Chamisul achieved over 50% market share in the domestic soju market, ushering in a new era. The cumulative sales of Chamisul have reached approximately 39 billion bottles, an amount that could make over 10 round trips to the moon or circle the Earth 200 times.

Since its release, Hite Jinro has renewed Chamisul 16 times to meet consumer needs. In February, Hite Jinro expanded the patented bamboo activated charcoal refinement method 5 times, achieving a clean taste and smoothness. Hite Jinro also redesigned the packaging, stylizing the font into a bamboo-shaped motif emphasizing ‘5 times bamboo refinement’. Chamisul is elevating the status of soju not only as a representative domestic brand but also as a global liquor. Hite Jinro exports Chamisul to over 80 countries, breaking the record for the highest export revenue, surpassing $120 million.

Meanwhile, in 1999, Hite Jinro appointed actress Lee Young-ae as the first female model for the soju market, and in 2014, Hite Jinro operated the first soju pop-up store, “Isul Pocha”. Additionally, in 2015, Hite Jinro led the soju market with various initiatives, including the first-ever music online content, “Isul Live.”