WINNERS GALLERY

Woori Card has been establishing the ‘brand core values’ and ‘brand essence’ on the basis of ‘being Woori’, even during the COVID-19 pandemic and the global economic recession. Woori Card enhanced communication with clients by developing and providing differentiated services on the basis of the brand core values and brand essence, and such achievement is widely recognized.

Three brand core values of Woori Card are ‘Fit’, ‘Seamless’ and ‘Respect’. On the basis of the three core values, Woori Card has been implementing a variety of brand campaigns, including ▲ basic credit cards and ▲ financial services. Woori Card provides customized benefits using customer analysis data and applying its business vision. Through such efforts, Woori Card realized the increase of actual users by about 220,000 last year. Furthermore, Woori Card increased MAU (Monthly Active Users: number of users actually using relevant services for a month) to one million users by providing differentiated digital experiences.

K-NBA finds certifies, and awards the most valuable and competitive national brands of Korea as national assets. K-NBA is the platform introducing good K-industrial, place, and cultural brands to consumers around the world and is the optimum global platform for creating brand innovation values. Woori Card will devote itself on ‘implementation of a global network’ to be a global brand beyond Korea with its selection as the award winner serving as momentum.

To this end, Woori Card will implement substantial management upgrades for TUTU Finance-WCI Myanmar, established in 2016, with focus on integrity management. Woori Finance Indonesia, acquired last year, will concentrate on the management of external growth, including the expansion of business basis and the enhancement of digital competitiveness.

An official of Woori Card explained the determination saying, “This Award presented to Woori Card is the starting point to be the ‘brand’ beyond the identity as credit card service provider. All officers and employees endeavor to be customer-focused easy and convenient Woori Card.”